When it comes to managing relationships with customers, many businesses have neglected a great opportunity: Customer service . . . through social media! As the number of customers expecting to receive “social customer service” continues to rise, it’s important that brands are listening, because its well worth your time.
Is your company also debating whether or not to engage with customers via social mediums like Facebook or Twitter? Let’s take a look at the facts concerning social customer service: The benefits of fast response times, its effect on a customer’s brand engagement, and how your brand can create a great social customer service experience that keeps customers coming back for more.